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Gotemba
Destination

Gotemba

Luxury Shopping Meets Nature

Shop with Mt. Fuji as your backdrop

Gotemba is a small city in Shizuoka Prefecture best known for Gotemba Premium Outlets — Japan's largest outlet mall, featuring over 290 luxury and international brands at significant discounts. What makes it truly special is the stunning view of Mt. Fuji that towers over the shopping complex on clear days.

But Gotemba offers much more than retail therapy. The surrounding area is a gateway to some of the Fuji region's finest natural attractions — from tranquil lakes and forest walks to hot springs and traditional Japanese inns where you can unwind after a day of shopping and sightseeing.

For Turkish visitors especially, tax-free luxury shopping, striking natural scenery, and easy access from Tokyo make Gotemba an irresistible stop on any Japan itinerary.

Best Time to Visit

Winter and Spring offer the clearest Fuji views. January–February brings the biggest discounts. We recommend avoiding Golden Week (late April–early May) when domestic crowds peak.


Getting There

90 minutes from Tokyo by direct bus, or by train to Gotemba Station + shuttle. We include Gotemba in our Fuji-area day trips with private transport.

Must-See Highlights

What to experience in Gotemba

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Gotemba Premium Outlets

290+ stores including Gucci, Prada, Balenciaga, Nike, and Japanese brands. Tax-free shopping for tourists with additional outlet discounts of 30–70%.

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Mt. Fuji Views

On clear days, the mountain looms directly behind the outlet mall — one of the most surreal shopping experiences in the world. Perfect for photography.

Gotemba Onsen

Several excellent hot spring facilities in the area where you can relax after shopping. Some offer open-air baths with views of Mt. Fuji.

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Togeshita Park

A peaceful cherry blossom spot with Fuji views, popular with locals but off the tourist radar. Perfect for a quiet morning before the outlets open.

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Local Cuisine

Try Gotemba's specialty — mizukake-udon (chilled noodles with spring water) — and fresh wasabi products from the nearby Izu Peninsula.

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Fuji Safari Park

A drive-through safari park at the foot of Mt. Fuji with lions, elephants, and bears. A unique family experience combining African wildlife with Japanese landscapes.

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Plan your Gotemba trip

We'll combine shopping, sightseeing, and relaxation into the perfect Fuji-area day trip or overnight stay.

Get in touchRequest a Custom Tour